VocoPro is a leading karaoke and pro audio equipment manufacturer. They were launching a new Bluetooth karaoke microphone and unsure how it would sell. RobertsonComm helped clarity the message around the product and launched it with media coverage in New Atlas, Luxe List, Electronic Musician, many holiday gift guides and a recurring spot on the […]
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The Immokalee Fair Housing Alliance is a non-profit in South Florida with the mission of creating affordable housing for the area’s migrant farmworkers. Robertson Communications designed the org’s marketing plan and produced a Message Map to clarify the group’s message. The org went from “Building a Flourishing Community in Immokalee” (all about themselves) to the […]
T2H2O is passionate about creating AI-based tools for water heroes around the world who want to protect and enrich their communities using advanced technologies to achieve higher efficiencies in water purchasing, storage and distribution. RobertsonComm recently helped this very cool OC-based startup and finalist for the 2020 IBM Watson AI XPRIZE to clarify their brand […]
Good Stuff Coffee is a mission-driven for-profit company for coffee drinkers who want to purchase high-quality coffee that helps their local communities. RobertsonComm recently helped them clarify their brand message around the idea that coffee drinkers can deal with the bitterness of our world in a few compelling ways, making them the hero of their […]