This week, I was reading a Dave Berkus piece (author of Berkonomics among other books) about marketing where he said, “Go ahead, revert to old school marketing…if you dare.” Berkus then proceeds to say “Today, if you’re not targeting your marketing effort with predictive analysis and segment-focused communications, you are way behind those who do.” […]
Let’s face it: Most small businesses get ignored. Even ones with great products! They’re ignored because they are not clearly inviting customers into a story in which the customers’ problems get solved. It’s a noisy world and only those who communicate clearly will be heard. 🎯 That’s why I am stoked to share @StoryBrand’s brand […]
Since the beginning, some people needed to buy and others to sell. —It’s the timing that screws us up sometimes. Because sellers want to sell all of the time, every single day to anyone who has what sellers really want — money. It’s not a sin. It actually does make the world go round. And buyers DO need to buy […]
Ok, so I recently moved to Arizona, out of the gated community of Coto De Caza, CA (yep where the Real Housewives of Orange County lowered my property values every time they opened their excruciatingly vapid mouths on TV) to a fairly rural area of fast-growing desert just outside of Phoenix. It’s a new neighborhood and almost as […]
RobertsonComm CEO Scott Robertson was recently quoted in an article about the metaverse on Lifewire. He said, “I think the world is probably too fragmented to all come together on one platform, and EVERY other platform will fight to the death to make sure NO ONE controls it—that’s why it won’t happen.” https://www.lifewire.com/the-metaverse-may-be-more-hype-than-hyper-real-5214722
RobertsonComm President Scott Robertson was recently interviewed by Authority Magazine on the topic of “5 Things Needed to Create a Successful PR Career” He said — Strong, Ever-Growing Writing Skills — Everything we do in this high-tech world still comes down to words. This is our profession’s core skill so make sure your writing skills […]
