I’m a public relations (PR) guy. I’m a big fan of the sport. Now I’ve always been called a “reluctant marketer” or even an “anti-marketer” but PR has been my instrument of choice to build trust for brands throughout my career. But a funny thing has happened to the PR profession, a crisis that even […]
There are SO many problems with marketing today. First of all, it’s out of control. I’ve seen the number of telemarketing calls, spam, website tracking and automated email garbage quadruple in just the past few years. Have I mentioned that Facebook seems convinced that I own a cat? It’s the weirdest thing — I continuously […]
Gartner recently published a study comparing marketing tactics and how technology companies were using them to effectively build relationships and brands. In short, their research concluded by saying “for more effective demand generation, tech marketers should use a balanced multichannel marketing mix, instead of investing in limited or too many channels.” Lovely. Now lots of […]
This week, I was reading a Dave Berkus piece (author of Berkonomics among other books) about marketing where he said, “Go ahead, revert to old school marketing…if you dare.” Berkus then proceeds to say “Today, if you’re not targeting your marketing effort with predictive analysis and segment-focused communications, you are way behind those who do.” […]
Let’s face it: Most small businesses get ignored. Even ones with great products! They’re ignored because they are not clearly inviting customers into a story in which the customers’ problems get solved. It’s a noisy world and only those who communicate clearly will be heard. 🎯 That’s why I am stoked to share @StoryBrand’s brand […]
Since the beginning, some people needed to buy and others to sell. —It’s the timing that screws us up sometimes. Because sellers want to sell all of the time, every single day to anyone who has what sellers really want — money. It’s not a sin. It actually does make the world go round. And buyers DO need to buy […]