Ok, so I recently moved to Arizona, out of the gated community of Coto De Caza, CA (yep where the Real Housewives of Orange County lowered my property values every time they opened their excruciatingly vapid mouths on TV) to a fairly rural area of fast-growing desert just outside of Phoenix. It’s a new neighborhood and almost as […]
RobertsonComm CEO Scott Robertson was recently quoted in an article about the metaverse on Lifewire. He said, “I think the world is probably too fragmented to all come together on one platform, and EVERY other platform will fight to the death to make sure NO ONE controls it—that’s why it won’t happen.” https://www.lifewire.com/the-metaverse-may-be-more-hype-than-hyper-real-5214722
RobertsonComm President Scott Robertson was recently interviewed by Authority Magazine on the topic of “5 Things Needed to Create a Successful PR Career” He said — Strong, Ever-Growing Writing Skills — Everything we do in this high-tech world still comes down to words. This is our profession’s core skill so make sure your writing skills […]
Ok, I liked the 2011 novel and 2018 blockbuster movie, Ready Player One which tells the story of a dystopian world in 2045 almost completely reliant on a fake video-game-like universe to communicate and live their lives. Here’s the thing, people. It’s a book (and a movie) and anyone who thinks OUR world will be […]
As the world adjusts to a post-pandemic normal, marketers are left wondering what to do and what not to do in the coming year to build stronger relationships and grow. Well as C.S. Lewis said, we don’t need to be taught new ideas so much as to be reminded of old truths. So let’s review some basic […]
“When you say branding, the next word out of your mouth had better be emotion,” I typically instruct my new clients. Branding is all about emotions. And as rational as we like to appear, human beings are controlled 100 percent by our feelings, which scares many people. Dale Carnegie (the winning friends and influencing people guy) once said […]
