One of the biggest problems with modern marketing is that the majority of it is one-sided, technology-driven sales funnel messages that slam into the “target” like the ocean waves hitting the rocks. And the intent is the same — wear you down so eventually, you will succumb and buy—or leave the beach entirely. To paraphrase The Mandalorian, “This ISN’T […]
I talk to a lot of people about marketing on a weekly basis and you know what I see? Most people don’t actually know what marketing is supposed to be. They have a definition of marketing, but it’s based on some tactics they implemented along the way and CALLED it marketing. So I thought I’d […]
FOR IMMEDIATE RELEASE: March 1, 2023 — Brand messaging and PR consultancy Robertson Communications is kicking off its 12th year in business with the addition of three exciting new clients, GuitarGrip, NeuroSync Labs and Color Design LLC. When entrepreneurs and businesses struggle with bad, boring and annoying marketing, founder Scott Robertson fixes it using Premier […]
Plagiarism. Ahhh the “P word” and as some would say the unspoken fifth or sixth “P” of marketing. The word is commonly misused, but according to p.org it actually means this: For the past few months, the business and marketing worlds have been buzzing about ChapGPT (text generator) and DALL-E (image generator) from OpenAI. And […]
As I huddled for warmth around various robots and gadgets designed to make my life easier at the Consumer Electronics Show (CES) in Las Vegas to start off 2023, there was a buzz in the air. A topic that everyone could not wait to talk about and buzz about… Artificial intelligence—and specifically ChatGPT (Generative Pre-trained […]
A New Year is coming. And with it, the potential to improve our products and services, our customer relationships and of course, our marketing. But the marketing world continues to change and you need to be up on the latest trends in order to keep all of those planes in the air, right? So with that, I […]
