Recently, I watched a short video on LinkedIn featuring a “cold calling expert” who had this incredible “trick” (his word) to get people to stay on the phone with you long enough to pitch them…whatever. And I thought — Wow, what an outdated and brand-dangerous approach to selling. So I said so on his thread […]
What is Messaging? “Messaging” is marketing jargon that refers to what an organization is actually SAYING to its audience. It’s your STORY—and surprisingly enough, you are NOT the hero or the main character. It’s all about THEM. When the message is wrong, it’s all wrong and nothing in the marketing mix will work very well, […]
At the risk of alienating the good work of Simon Sinek and others who have made a massive fortune by convincing CEOs everywhere that they must “begin with why” and have a world-changing MISSION behind their products, allow me to share some solid advice that I have learned in my 30-year-career working with various audiences. […]
A lot of people who don’t really understand PR believe that our work is about overhyping or spinning stories to be larger than they are or in some way misleading the public during times of crisis so they never figure out the truth. None of this is actually true. The truth is public relations (when […]
One of the biggest problems with modern marketing is that the majority of it is one-sided, technology-driven sales funnel messages that slam into the “target” like the ocean waves hitting the rocks. And the intent is the same — wear you down so eventually, you will succumb and buy—or leave the beach entirely. To paraphrase The Mandalorian, “This ISN’T […]
I talk to a lot of people about marketing on a weekly basis and you know what I see? Most people don’t actually know what marketing is supposed to be. They have a definition of marketing, but it’s based on some tactics they implemented along the way and CALLED it marketing. So I thought I’d […]
