Your message, your story (which isn’t about you) is EVERYTHING in doing marketing the right way. Don’t get started until you get that right. Robertson Communications can guide you using the proven StoryBrand SB7 framework
I get asked all the time to comment on logos and design. “Scott, what do you think of THIS logo?” My answer is always the same. What am I supposed to think or more accurately…feel? And I mean it. To me, the design doesn’t have meaning unless it’s trying to evoke emotion so I like […]
RIP Tony Bennett. I loved meeting Tony and his wife in DC during a NAMM lobbying trip to support music education in schools. He really believed in that cause—and you could tell he was there because he wanted to be. I don’t keep a lot of celebrity photos, but I kept his. The chorus of […]
Recently, I watched a short video on LinkedIn featuring a “cold calling expert” who had this incredible “trick” (his word) to get people to stay on the phone with you long enough to pitch them…whatever. And I thought — Wow, what an outdated and brand-dangerous approach to selling. So I said so on his thread […]
What is Messaging? “Messaging” is marketing jargon that refers to what an organization is actually SAYING to its audience. It’s your STORY—and surprisingly enough, you are NOT the hero or the main character. It’s all about THEM. When the message is wrong, it’s all wrong and nothing in the marketing mix will work very well, […]
At the risk of alienating the good work of Simon Sinek and others who have made a massive fortune by convincing CEOs everywhere that they must “begin with why” and have a world-changing MISSION behind their products, allow me to share some solid advice that I have learned in my 30-year-career working with various audiences. […]