Ahhhh the press release. The much-maligned tool of PR pros used ever since PR was invented in the early 1900’s. Today, most press releases I read just aren’t very good and I don’t know if it’s ChatGPT, some other AI, marketing people trying to hype things up or an over-enthusiastic CEO passing out those rose-colored […]
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I hope this helps you!
https://calendly.com/robertsoncomm/30-min-complimentary-consultation?month=2023-08 Let’s talk about what has become a huge marketing buzzword — Storytelling. Now, when people tell me they are “good at storytelling” usually it means one of two things — 1) They are good at telling jokes with a story and making people laugh or 2) They are GREAT at talking about themselves in […]
Why does most marketing sound like BS? Because it is. “ergonomic design”….”adaptive technology”…. “robust solutions” I’m not even sure marketers know what this stuff really means. So WHY do some marketing firms use BS words when clear ones would work SO much better? There’s just a way most marketing “sounds” that just sounds like marketing—and […]
One of the most common ways people, particularly marketers, greet each other now is “Hey, wow what do you think about all of this generative AI?” “Is that affecting your business?” You can sense the curiosity, but really the fear behind those words. This is because of hype. Now hype occurs when everyone goes to jump in one particular […]
