Let’s face it: Most small businesses get ignored. Even ones with great products or services. It’s unfair, but such is life. We live in a VERY noisy world and only those who communicate CLEARLY will be heard. I want to help— the way I help my clients — by showing them a different way of […]
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I say this a lot but, I still get the question—so here goes. Marketing DOES NOT have to bother and annoy people. That is a choice—and a poor one. GREAT marketing connects those who need with those who have. Simple. The problem is those who have are riddled with fear that those who need won’t […]
If you’re doing PR/Marketing the right way, you should have a LOT of ongoing questions. Throughout my career, I’ve always found myself asking — WHY are we doing this? WHAT is the desired outcome here? If you do not ask these questions regularly, you can fall into some serious brand-damaging traps. Marketing automation is one of these. At […]
Ahhhh the press release. The much-maligned tool of PR pros used ever since PR was invented in the early 1900’s. Today, most press releases I read just aren’t very good and I don’t know if it’s ChatGPT, some other AI, marketing people trying to hype things up or an over-enthusiastic CEO passing out those rose-colored […]
