Las Vegas – a city built on hype—and bad deeds. So it’s very much the perfect backdrop for the annual Consumer Electronics Show, America’s largest trade show with thousands of marquis brands represented. …And a crazy little thing called AI. AI was EVERYWHERE and built into every—thing you can imagine from care-giving robots to autonomous […]
Let’s face it: Most small businesses get ignored. Even ones with great products or services. It’s unfair, but such is life. We live in a VERY noisy world and only those who communicate CLEARLY will be heard. I want to help— the way I help my clients — by showing them a different way of […]
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I say this a lot but, I still get the question—so here goes. Marketing DOES NOT have to bother and annoy people. That is a choice—and a poor one. GREAT marketing connects those who need with those who have. Simple. The problem is those who have are riddled with fear that those who need won’t […]
If you’re doing PR/Marketing the right way, you should have a LOT of ongoing questions. Throughout my career, I’ve always found myself asking — WHY are we doing this? WHAT is the desired outcome here? If you do not ask these questions regularly, you can fall into some serious brand-damaging traps. Marketing automation is one of these. At […]
