Blog Much
Automate with AI, but Keep Your Marketing Human
Well, here we are in Q2 of 2024 and Generative AI continues its impressive technology takeover and promises business owners a lot. Automate your manual processes, Analyze your data in new ways and see new patterns emerge and my favorite — automate your sales & marketing. Did you know Gen AI can: But here’s […]
Fallout Opens On a Problem
In the popular Amazon show “Fallout,” the story opens on a big problem — INVADERS! That’s why we’re drawn in. The PROBLEM opens the STORY and gets people to pay attention to your brand. Yet, in most marketing I see, there is no PROBLEM and everything is just sunny and spectacular. BIG MISTAKE—because the minute […]
Digital Marketing’s Biggest Problem
“Traditional marketing is dead!” This ad for a new marketing book fascinated me because it appears that information is kinda old news, right? Some of us have been “doing” digital marketing since the 90s—so what exactly is this definition of “traditional” marketing that now is apparently dead? I spend a lot of time thinking about […]
Smarter than Banning TikTok
I don’t like TikTok. I don’t use it and haven’t since I saw how insidious it is. And that can come as little surprise given the app comes out of a Chinese company (ByteDance) and as I often say, it’s not like the Chinese Communist Party is sitting around a table every morning going “I […]
Marketing Tools Don’t Replace Marketing Skills
There is a LOT of talk in marketing today about tools. And that’s because (YAY!) here we are in this amazing time when the tools to produce exceptional marketing collateral, videos, websites, etc. are readily available and fairly cheap. I’ve noticed that my beloved marketing profession loves to talk bout tools SO much that they […]