I’ve said before that I hate the word “content.” It’s just so general, so unexciting, so blah. And I never want MY good work to be thought of as just “content.” And I don’t like how streaming services see my favorite shows like The Last of Us and The Penguin and Cobra Kai as just […]
I have always loved public relations (PR). The very first PR “people” were reporters hired by the Magtag Corporation to write about their products. Today, PR is a big ‘ol $134 billion business in this world. And it’s far more complicated today than when I started. But I still love it even though it’s said […]
Thanks to Bold Journey Magazine for this great interview. Enjoy! https://boldjourney.com/meet-scott-robertson
I’m not crazy about the term “marketing funnel.” I think this term is wildly misused and misunderstood by the vast majority of business owners—and some marketers who are out there selling it. But, as a business owner myself, I understand the importance of building a complete system to get the job done. Some people say, “Scott you start […]
Remember in the cute Disney movie WALL-E when all of the people got fat and mushy (and dumb) because they never actually did anything? Well, we aren’t there yet, but you can certainly see it from here. This week I received communications from AI software companies who claimed to: Well, get your hover chair […]
Big thanks to Dina Costandina Aletra for interviewing me about “5 Things You Should Do to Become a Thought Leader” Such an interesting and very misunderstood topic so I tried to add what I could. Enjoy! https://medium.com/authority-magazine/scott-robertson-5-things-you-should-do-to-become-a-thought-leader-in-your-industry-f317e130ac42