A Very LAIZY New Year

It’s the must-have item for the holidays in 2024 – it will save you so much time and energy it’s the… automatic stirring coffee mug? Is this where we are, people?  We cannot muster the energy to stir our own coffee? Well we know we cannot muster the energy in business to answer customer questions or calls—or market to them.

Hey, it’s much better to just let Gen AI handle EVERYTHING, right?  I mean, such powerful world-changing software tools. In fact, I saw a guy on LinkedIn who used an AI engine to:

  • Search for your target audience via profiles and keywords — Not at all creepy, btw.
  • Send them automated connection requests — I mean, who cares how many people we bother and relationships we burn in the name of getting 7 whole appointments, right?
  • Set up meetings with interested people/clients — automatically. Hell, why even attend those meetings anyway? 

As a society we are getting very, very LAIZY, yes, spelled with an AI. And it’s dangerous. Not just for brands, either.  It’s dangerous for human beings. Humans were created by God to work and to derive pleasure from our work. That’s the design, that’s the plan and it has been the plan for thousands of years. So when you work less, you miss that feeling of accomplishment and actually become LESS happy because the thing that makes you happy is now GONE.

So we shouldn’t be in such a rush to shortcut and “hack” our way to being “so much more efficient”. We are leaving quite a bit on the table and that probably accounts for mental health crisis we are seeing across our planet. Designed to work which makes us happy, working hard on figuring out how to work less — and everyone is less happy. Get it?  

Now some automation can be a good thing, but it must be done in measured ways with a TON of empathy for your customer and ways to add value to them. AI doesn’t know that nor would it understand the concept even if it did. AI has no purpose, it doesn’t really know why it’s doing things — purpose is a human thing and that is why human created writing, images, videos, etc are SO much more interesting. And your company’s main purposeneeds to be about solving your customer’s problem—without annoying them too much along the way.  

That’s how you build marketing relationships that will last. Oh, and here’s how you stir your coffee in case you forgot how to do that. Insert spoon and rotate either counterclockwise or clockwise until whatever you put into your coffee dissolves and you’re ready to drink it. Yeah, we don’t need more mindless automation in the New Year, we need more happiness, more empathy—and more humanity.

Happy Holidays and Happy New Year from Robertson Communications!