Execution of Your PESO Strategy
NOW we get to the tactics and execute the mix to perfection for maximum return on YOUR marketing investment!
Things like:
PAID
Advertising concepts, copywriting and design
Digital ads — Pay per click (PPC) and search engine optimization (SEO)
Social media sponsored posts
EARNED
Public Relations (press releases, product launches and reviews, trade show PR, thought leadership PR)
Influencer Marketing
Celebrity/Artist Relations
Criss Communications
SHARED
Social Media (amplification of owned content)
OWNED
Developing GREAT Content — Blogs, videos, speeches, presentations